I. Two Year Integrated Program – Dual Certification: Applied Program in Strategy and Entrepreneurship [APSE]– Autonomous + Two year MBA : UGC-AICTE-DEC Recognized
OR
II. Two Year Integrated Program – Dual Certification: Applied Program in Strategy and Entrepreneurship [APSE]– Autonomous +Two Year PGDM [AICTE-DEC] Recognized

Two Year Integrated Program – Dual Certification: Applied Program in Strategy and Entrepreneurship [APSE] –Autonomous + Two year MBA : UGC-AICTE-DEC Recognized

PROGRAM:

• Applied Program in Strategy and Entrepreneurship [APSE]

TARGET GROUPS

• Graduates with minimum 50% at graduation level and  pursuing 2 Year MBA/PGDM at  The Strategy Academy , fresh or experienced
• Diploma holders [with at least 15 years of education] with 60% at diploma level and  minimum 3 years of  work experience as an executive or an entrepreneur [ marks and experience requirements can be relaxed in specific cases]
• Applicants with no prior formal education in management [such as having a qualification like PGDBM/MBA/PGDBA] will be preferred
• Busy, self confident and ambitious individuals willing to take charge of his/her destiny

PROGRAM OBJECTIVES

• To help the participants build their   business and strategic  skills and become  Total Business Managers or entrepreneurs
• To prepare the participants to become, depending on their personal interest,  a Future Business Leader or  a strategic management consultant or a manager working in the area of strategy or an entrepreneur

PROGRAM DESIGN [ 100 Hours of LIVE contact with Faculty]:

DESIGN

• 6 AREAS [including comprehensive project] with each area containing several subjects [listed below]
• Total 100 hours of LIVE contact with faculty over the DIGITAL network, all AREAS put together
• Deployment of  LIVE, 2 Way Interactive,  DIGITAL [web conferencing ] platform for conducting 100 hours of formal sessions.
• Availability of recorded versions in case somebody misses a session
• Three sessions per week , each @2.5 hours, normally on Saturday afternoon [4 to 930pm] and Monday evening [6 to 830pm]

OVERVIEW OF 100 CONTACT HOURS

AREA	SUBJECT	NUMBER  OF FULL SESSIONS @2.5 HRS	Q&A [HRS]	TOTAL HOURS
	STRATEGIC MANAGEMENT  MODULE
I	Strategy and Strategy development	6	1	16
II	Strategy execution and management of change	6	1	16
III	Innovation	6	1	16
IV	Leadership	6	1	16
V	Entrepreneurship	6	1	16
VI	Comprehensive Project	No  sessions	-	20 [project time]
6 Areas				100

EVALUATION [Area-wise where an AREA comprises several subjects]:

• Attendance in Live Digital classes – 10 %[ minimum 75% attendance needed to qualify for certification]
• Class participation – 15%
• Offline discussions with Academic Support Group members – 10%
• Surprise Quiz: 15%
• Term Paper [ 1 number]  : 15 %  - ALL COMPANY SPECIFIC
• Group Presentation: 10%
• End term examination: 25%

GRADING:

• 5 levels of  Qualitative Grading : Excellent, Good, Average, Fair  and Poor
• Concept of Cumulative Average Score [CAS] for all  AREAS  put together [Maximum: 5.0; Minimum for successful completion: 2.0]
• Maximum 2 Poor  allowed

ADMISSION PROCESS:

• Profile as given under Target Group
• Written test for assessing [a] the  extent of sensitivity to general environment, [b] written communication skill and  [c] attitude and orientation towards achieving success
• Personal interview  for assessing  intent to become  a future  business leader and/or an entrepreneur

CERTIFICATION

To be awarded  APPLIED PROGRAM IN STRATEGY AND ENTREPRENEURSHIP [APSE] by The Strategy Academy Management Services [TSAMS], subject to meeting the following requirements:

• Attendance of 75% in the live digital classes
• Successful completion of  all MODULES as per evaluation and grading system described above
• CAS: Minimum 2.0
• Maximum 2 Poors

It is an autonomous PROFESSIONAL certificate.

FEES:

• 45000/-

HOW TO APPLY – Four key steps

• Please write to ccg1@thestrategyacademy.org along with CV; the CV should have complete academic details and work experience and must also contain a statement of purpose.
• Have a telephonic discussion with the Communication and Counselling Group of the Academy on program details and whether  the profile of the applicant and his/her career aspirations match with the objectives of the program.
• Appear at the written entrance test
• Personal discussion over telephone with the Chief Mentor of the Academy to complete the admission process
• Please speak to Communication and Counselling  Group for further  details [Mobile: 09230513944; Office: 03340632066, 03332942892]

Two year MBA : UGC-AICTE-DEC Recognized

PROGRAM

• Master in Business Administration

CERTIFICATE:

• To be issued by Punjab Technical University.

APPROVED  BY:

• UGC- AICTE-DEC

DURATION

• Two years
• Four  semesters – each  of 6 month duration

STUDY CENTRE:

• The Strategy Academy Centre for Advanced Studies [TSACAS], Calcutta
• TSACAS  is India’s FIRST  “live digital”  Academy designing and delivering Strategy- centred Serious  Professional Education Programs,  comprising POST GRADUATE and other Long Duration Programs.
• Kindly visit www.thestrategyacademy.org  for knowing the range of programs offered by the Academy and for getting a feel of its capabilities.

CONTENT [ PTU’s MBA Program – UGC-AICTE-DEC approved]

• Entire content is designed by PTU; the academy has no role in designing the content
• Four  Semesters, each of 6 months duration
• Each Semester of  6 months; 240 hours; Total  for all 4 Semesters: 960 hours spread over 2 years.
• Specialization: Marketing and Finance [initially]
• Study materials [ print and electronic]: directly to be sent by PTU and TSACAS to each participant

LIST OF SUBJECTS:

Semester  I

• Principles & Practices of Management
• Organizational Behaviour
• Accounting for Management
• Quantitative Techniques
• Managerial Economics
• Communication & Soft Skills
• Seminar on Executive Communication
• Workshop on Computers for Management

Semester II

• Business Environment
• Production and Operations Management
• Human Resource Management        
• Marketing Management
• Financial Management
• Strategic Management
• Workshop on Information Technology
• Viva-Voce

Semester III

• Applied Operations Research
• Corporate Legal Environment
• Major I [Marketing or Finance] 
• Major II [Marketing or Finance]
• Major III[Marketing or Finance]
• Seminar on Management Information Systems                
• VIVA VOCE

Semester IV

• Strategic Management
• Project Evaluation & Implementation    
• Major IV / Minor I [Marketing or Finance
• Major V / Minor II  [Marketing or Finance ]
• Major VI / Minor III [Marketing or Finance ]
• Final Research Project & Viva Voce         

Special Paper – Marketing [Semester III and IV]

• Advertising & Sales Management
• Services Marketing
• Consumer Behaviour
• International Marketing
• Rural Marketing
• Product & Brand Management

Special Paper –  Finance[Semester III and  IV]

• Financial Services
• Security Analysis & Portfolio Management
• Management of Financial Institutions
• Working Capital Management
• Capital Budgeting
• Management Control Systems

DELIVERY

Total 240 hours of Contact  per semester  comprising

• 50% to 60% of the sessions will be delivered LIVE over the 2 way interactive  DIGITAL NETWORK of the Academy [ which can be accessed from office/home of participants];
• Balance  40% -50% of the of the sessions will be a mix of  PRACTICALS [home assignments to be practised and resolved at home using the concepts discussed  during the LIVE sessions] PLUS  E-LEARNING [non-interactive] material and  once a quarter some face to face session for each subject [to be held in Calcutta].
• The  above mentioned 50-60% of the  sessions will be delivered LIVE over the 2 way interactive  DIGITAL NETWORK of the Academy      [ which can be accessed from office/home of participants];
• LIVE sessions per week – 5 to 10 hours per week - to be conducted in personal presence of faculty over the LIVE – 2 way interactive- digital platform.
• Each weeks’  live sessions by faculty [to be delivered over the digital platform]  will be held  on  Mondays [6 to 830pm] and Saturdays [4 to 630pm and/or 7 to 930pm] and occasionally on weekdays;
• Schedule of sessions for every  6 weeks will be announced in advance.
• Minimum attendance needed to appear at the semester end examination: as per PTU
• Recorded versions of lectures conducted LIVE by faculty but missed by a participant  will be made available on request
• Arrangement for once a quarter face to face session [limited number of hours] – to be announced in advance; these face to face sessions will be held in Calcutta and interested participants, wishing to attend such sessions, will need to come to Calcutta

ELIGIBILITY:- for admission to MBA [PTU]

• Graduate with a minimum of 50% marks  from any recognized university
• Results  of Perspective and Aptitude Test [conducted by the Academy -PAT]  required  for applicants with less than 50% marks
• Interested participants must be used to working in PC environment since the LIVE sessions will be delivered over the DIGITAL network.

ASSESSMENT:

Internal Assessment:

• The internal marks will be based on a continuous assessment in the areas of :
• Test/Quizzes
• Presentation/Reports/Home assignments 
• Class attendance/General behaviour

Guidelines for External Practical / Viva-Voce

• The external practical /viva-voce will be conducted as per the details mentioned above in
• study scheme by an external examiner appointed by the University.

EXAMINATIONS

• To be conducted by PTU in Calcutta
• Participants not belonging to Calcutta can attend regular LIVE DIGITAL classes from their respective homes/offices but for appearing at the Semester-end examinations, they have to come to Calcutta

SUCCESSFUL COMPLETION:

• As per PTU guideline
• Marks to be obtained in individual subjects: Minimum 40%
• Overall  [ Average] marks to be obtained: 50%

SESSION  COMMENCES DURING

• April  and October

FEE PAYABLE

•  100000/- , four semesters put together

INFRASTRUCTURE [ required to receive LIVE delivery of digital network of the Academy]

• In each training/ conference room where participants will sit, following facilities are required;
• One PC
• One  LCD projector
• Minimum broadband service [constant]: 512kbps
• One good mike cum amplifier
• One class room coordinator [who will operate key board of  the PC and maintain attendance record as well as discipline]

NOTE: Individual participants can also access LIVE delivery from their respective homes/places of stay [including when they are out of station] if they have a PC/Laptop, high speed data card and a head phone

Two Year Integrated Program – Dual Certification: Applied Program in Strategy and Entrepreneurship [APSE] –Autonomous + Two year PGDM : AICTE-DEC Recognized

Applied Program in Strategy and Entrepreneurship [APSE] –Autonomous

PROGRAM

Applied  Program in Strategy and Entrepreneurship [APSE]

TARGET GROUPS

• Graduates with minimum 50% at graduation level and  pursuing 2 Year MBA/PGDM at  The Strategy Academy , fresh or experienced
• Diploma holders [with at least 15 years of education] with 60% at diploma level and  minimum 3 years of  work experience as an executive or an entrepreneur [ marks and experience requirements can be relaxed in specific cases]
• Applicants with no prior formal education in management [such as having a qualification like PGDBM/MBA/PGDBA] will be preferred
• Busy, self confident and ambitious individuals willing to take charge of his/her destiny

PROGRAM OBJECTIVES

• To help the participants build their   business and strategic  skills and become  Total Business Managers or entrepreneurs
• To prepare the participants to become, depending on their personal interest,  a Future Business Leader or  a strategic management consultant or a manager working in the area of strategy or an entrepreneur

PROGRAM DESIGN [ 100  Hours of LIVE contact with Faculty]:

DESIGN

• 6 AREAS [including comprehensive project] with each area containing several subjects [listed below]
• Total 100 hours of LIVE contact with faculty over the DIGITAL network, all AREAS put together
• Deployment of  LIVE, 2 Way Interactive,  DIGITAL [web conferencing ] platform for conducting 100 hours of formal sessions.
• Availability of recorded versions in case somebody misses a session
• Three sessions per week , each @2.5 hours, normally on Saturday afternoon [4 to 930pm] and Monday evening [6 to 830pm]

OVERVIEW OF  100  CONTACT HOURS

AREA	SUBJECT	NUMBER  OF FULL SESSIONS @2.5 HRS	Q&A [HRS]	TOTAL HOURS
	STRATEGIC MANAGEMENT  MODULE
I	Strategy and Strategy development	6	1	16
II	Strategy execution and management of change	6	1	16
III	Innovation	6	1	16
IV	Leadership	6	1	16
V	Entrepreneurship	6	1	16
VI	Comprehensive Project	No  sessions	-	20 [project time]
6 Areas				100

EVALUATION [Area-wise where an AREA  comprises several subjects]:

• Attendance in Live Digital classes – 10 %[ minimum 75% attendance needed to qualify for certification]
• Class participation – 15%
• Offline discussions with Academic Support Group members – 10%
• Surprise Quiz: 15%
• Term Paper [ 1 number]  : 15 %  - ALL COMPANY SPECIFIC
• Group Presentation: 10%
• End term examination: 25%

GRADING:

• 5 levels of  Qualitative Grading : Excellent, Good, Average, Fair  and Poor
• Concept of Cumulative Average Score [CAS] for all  AREAS  put together [Maximum: 5.0; Minimum for successful completion: 2.0]
• Maximum 2 Poor  allowed

ADMISSION PROCESS:

• Profile as given under Target Group
• Written test for assessing [a] the  extent of sensitivity to general environment, [b] written communication skill and  [c] attitude and orientation towards achieving success
• Personal interview  for assessing  intent to become  a future  business leader and/or an entrepreneur

CERTIFICATION

To be awarded  APPLIED PROGRAM IN STRATEGY AND ENTREPRENEURSHIP [APSE] by The Strategy Academy Management Services [TSAMS], subject to meeting the following requirements:

• Attendance of 75% in the live digital classes
• Successful completion of  all MODULES as per evaluation and grading system described above
• CAS: Minimum 2.0
• Maximum 2 Poors

It is an autonomous PROFESSIONAL certificate.

FEES:

• 45000/-

HOW TO APPLY – Four key steps

• Please write to ccg1@thestrategyacademy.org along with CV; the CV should have complete academic details and work experience and must also contain a statement of purpose.
• Have a telephonic discussion with the Communication and Counselling Group of the Academy on program details and whether  the profile of the applicant and his/her career aspirations match with the objectives of the program.
• Appear at the written entrance test .
• Personal discussion over telephone with the Chief Mentor of the Academy to complete the admission process

Two Year PGDM [ approved by AICTE-DEC]

PROGRAM

• Post Graduate Diploma in Management

CERTIFICATE:

• To be issued by All India Management Association[AIMA].

APPROVED  BY:

• AICTE, Ministry of HRD, Govt of India
• Recognized by Distance Education Council [DEC], Govt. of India

DURATION

• Two years
• Four  semesters – each  of 6 month duration

STUDY CENTRE:

• The Strategy Academy Centre for Advanced Studies [TSACAS], Calcutta
• TSACAS  is India’s FIRST  “live digital”  Academy designing and delivering Strategy- centred Serious  Professional Education Programs,  comprising POST GRADUATE and other Long Duration Programs.
• Kindly visit www.thestrategyacademy.org  for knowing the range of programs offered by the Academy and for getting a feel of its capabilities.

ELIGIBILITY:- for admission to PGDM [AIMA]

• Graduate with minimum 50% marks
• MAT Score
• Results  of Perspective and Aptitude Test [conducted by the academy -PAT] 
• Interested participants must be used to working in PC environment since the LIVE sessions will be delivered over the DIGITAL network.

CONTENT [ AIMA’s PGDM Program - AICTE-DEC approved]

• Entire content is designed by AIMA and approved by AICTE [the academy has no role in designing the content]
• Four  Semesters, each of 6 months duration
• Total 22 subjects @22 hours of contact per subject
• Specialization: Marketing and Finance [initially]
• Study materials [ print and electronic]: directly to be sent by AIMA to each participant

LIST OF SUBJECTS

Semester  I

• Management Functions & Organization Behaviour
• Managerial Economics
• Financial & Management Accounting
• Introduction to Information Technology
• Business Communication
• Quantitative Techniques for Managers

Semester II

• Operations Management
• Human Resource Management
• Marketing Management
• Economic and Social Environment
• Research Methodology
• Financial Management

Semester III

• Special Paper – Marketing  Management [5 number -  for details, see below]
• Special Paper – Financial Management [5 number –for details, see below]

Semester IV

• Business Law & corporate Governance
• International Business
• Entrepreneurial Management
• Strategic Management & Ethics
• Project Work

Special Paper – Marketing [Semester III]

• Sales and Distribution Management
• Advertising and Brand Management
• International Marketing Management
• Marketing of Services
• Consumer Behaviour

Special Paper –  Financial Management [Semester III]

• Management Control Systems
• Security Analysis & Portfolio Management
• International Finance
• Corporate Finance
• Management of Financial Services

DELIVERY

• 50% to 60% of the sessions will be delivered LIVE over the 2 way interactive  DIGITAL NETWORK of the Academy [ which can be accessed from office/home of participants];
• Balance  40% -50% of the of the sessions will be a mix of e-learning [non-interactive] material and  once a quarter some face to face session for each subject [to be held in Calcutta].
• LIVE sessions per week – 5 to  7.5 hours per week - to be conducted in personal presence of faculty over the LIVE – 2 way interactive- digital platform  - approx 60 to 72  hours in a semester of 6 months
• E-learning based sessions per week - about 5 to 7.5 hours per week  [without the presence of faculty]
• Each weeks’  live sessions by faculty [to be delivered over the digital platform]  will be held  on  Mondays [6 to 830pm] and Saturdays [4 to 630pm and/or 7 to 930pm];
• Schedule of sessions for every  6 weeks will be announced in advance.
• Access to e-learning materials: AIMA will issue guidelines [to be advised by the academy separately]
• Minimum attendance needed to appear at the semester end examination: as per AIMA
• Recorded versions of lectures conducted LIVE by faculty but missed by a participant  will be made available on request
• Arrangement for once a quarter face to face session [limited number of hours] – to be announced in advance; these face to face sessions will be held in Calcutta and interested participants, wishing to attend such sessions, will need to come to Calcutta

ASSESSMENT:

•  60% TERM END examination, 30% assignments [2 per subject ] and 10% attendance and quizes
• Assignments: Questions by AIMA, Submission to the Academy
• End term examination; to be conducted by AIMA at designated centres [ no role of the Academy]

SUCCESSFUL COMPLETION:

• As per AIMA guideline
• minimum CGPA; 2.67 [B-] out of a max of 4.33

FEE PAYABLE [ as per AIMA fee structure]:

•   100000/- , four semesters put together
• Examination fee extra

SESSION  COMMENCES DURING

• January and July

INFRASTRUCTURE [ required to receive LIVE delivery of digital network of the Academy]

• In each training/ conference room where participants will sit, following facilities are required;
• One PC
• ONE LCD projector
• Minimum broadband service [constant]: 512kbps
• One good mike cum amplifier
• One class room coordinator [who will operate key board of the PC and maintain attendance record as well as discipline]

Please speak to Communication and Counselling  Group for further  details [Mobile: 09230513944; Office: 03340632066, 03332942892]

For Enquiry and Additional Information

Write to ccg1@thestrategyacademy.org / thestrategyacademy@gmail.com

Please speak to Communication and Counselling Group for further details [Mobile: 09230513944; Office: 03340632066, 03332942892]