Executive Program in Strategic Management [EPSM]

TARGET GROUPS:

• MBAs/PGDMs with at least  3  years of experience and a  minimum of 50% at graduation level
• Individuals who had  successfully completed any Long Duration Program offered by leading business schools such as IIMs, XLRI etc with at least 5 years of experience and a  minimum of 50% at graduation level 
• Senior managers, without any formal MBA/PGDM, having 8+ years of experience
• Entrepreneurs
• Busy, self confident and ambitious individuals willing to take charge of his/her destiny

PROGRAM OBJECTIVES

• To prepare the participants to become a business strategist or a strategic management consultant or a manager working in the area of strategy or a manager turned  entrepreneur
• To impart strategic management skills required to become a future business leader

PROGRAM DESIGN [100 Hours of LIVE contact with Faculty spread over 18-20 weeks]:

DESIGN

Two Modules – I & II

• MODULE I:  Analysis of Business Context – A GENERAL MANAGEMENT perspective -30 hours of contact with faculty
• MODULE II: Strategic Management – 5 FOCUS AREAS -70 hours of contact with faculty
  • Strategy
  • Execution  
  • Innovation
  • Entrepreneurship
  • Leadership

KEY HIGHLIGHTS OF THE DESIGN [100 Hours of contact with Faculty and Academic Support Group Members spread over 30-36 weeks]:

1. Two MODULES [as described above]
2. Spread over 5 to 6  terms of  8-10 weeks each
3. Deployment of  LIVE, 2 Way Interactive,  DIGITAL [web conferencing ] platform for conducting 108 hours of formal sessions.
4. Availability of recorded versions in case somebody misses a session Up to three sessions per week , each @2.5 hours, spread over 18-24  weeks, normally on Saturday afternoon [4 to 930pm] and Monday evening [6 to 830pm]

CONTENT

• MODULE I: ANALYSIS OF BUSINESS CONTEXT – A GENERAL MANAGEMENT  PERSPECTIVE – 10  Sessions @ 2.5 hours =   25 hours + 5 hrs of   Q&A= total 30 hrs  - Weight: 0.27
• MODULE II: STRATEGIC MANAGEMENT –  Session: 26 @ 2.5 hrs= 65 hrs + 5 hrs of  Q&A = 70 HOURS  - Weight: 0.73
  • Strategy and Strategy Development Process [SSDP] -– 6 sessions – 15 hours +  1 hours of  Q&A = 16 Hours –  Weight : 0.17
  • Strategy Execution and Management of Change [SEMC]-– 4 sessions – 10 hours +  1 hours of  Q&A = 11 Hours – Weight : 0.11
  • Innovation [INN] -– 6 sessions – 15 hours +  1 hours of  Q&A = 16 Hours –  Weight : 0.17
  • Entrepreneurship and  New Business Plan [ENBP] -– 6 sessions – 15 hours +  1 hours of  Q&A = 16 Hours –  Weight : 0.17
  • Leadership [LEAD] -– 4 sessions – 10 hours +  1 hours of  Q&A = 11 Hours – Weight: 0.11

EVALUATION [Different system of evaluation under two modules]

MODULE I:

• Attendance in Live Digital classes – 20 %[ minimum 75% attendance needed to qualify for certification]
• Class participation – 30%
• Term Papers: 2 Number – 50%

MODULE II:

• Attendance in Live Digital classes – 10 %[ minimum 75% attendance needed to qualify for certification]
• Class participation – 15%
• Offline discussions with Academic Support Group members – 10%
• Surprise Quiz: 15%
• Group Presentation: 10
• Term Paper – 1  : 15 %
• End term examination: 25%

GRADING:

• 5 levels of  Qualitative Grading : Excellent, Good, Average, Fair  and Poor
• Concept of Cumulative Average Score [CAS] for all 8 AREAS  put together [Maximum: 5.0; Minimum for successful completion: 2.0]
• Maximum 2 Poor  allowed

ADMISSION PROCESS:

• Profile as given under Target Group
• Statement of Purpose stating intention to become a Future manager and/or an entrepreneur
• Perspective and Aptitude Test [PAT]  for assessing [a] the  extent of sensitivity to general environment, [b] written communication skill and  [c] attitude and orientation towards achieving success
• Personal interview  for assessing  intent to become  a future manager and/or an entrepreneur

CERTIFICATION

To be awarded EXECUTIVE PROGRAM IN STRATEGIC MANAGEMENT [EPSM] by The Strategy Academy Centre for Advanced Studies [TSACAS], subject to meeting the following requirements:

• Attendance of 75% in the live digital classes
• Successful completion of  all AREAS  as per evaluation and grading system described above
• Minimum CAS for successful completion: 2.0 ; Maximum 2 Poor  allowed

NOTE:

• It is an autonomous PROFESSIONAL certificate.
• The Academy has a well documented policy that spells out the requirements of SUCCESSFUL COMPLETION.   Failure to meet all conditions will lead either to “INCOMPLETE” status [which can be converted to SUCCESSFUL COMPLETION certificate  on meeting the residual requirements within the stipulated time period allowed under the Academic policy]  or  “PARTICIPATION CERTIFICATE’ [applicable to those participants who could not even meet the requirements of “INCOMPLETE” status within the formal duration of the program]

FEES:

• USD 1600 [INR 65000/- + Service Tax]

START OF THE PROGRAM

January – February 12

HOW TO APPLY – Four key steps

• Please write to ccg1@thestrategyacademy.org along with CV; the CV should have complete academic details and work experience and must also contain a statement of purpose.
• Have a telephonic discussion with the Communication and Counselling Group of the Academy on program details and whether  the profile of the applicant and his/her career aspirations match with the objectives of the program.
• Complete the Perspective and Aptitude Test [PAT].
• Personal discussion over telephone with the Academy’s Operations Management Group.
• If the above steps are successfully completed, deposit the fees at least 14 days before the start of the FIRST session

NOTE: If an applicant wishes, he/she can attend a LIVE Digital demo session. Such a participation will help the applicant get a feel of the web conferencing platform. For this, he/she should speak to the Communication and Counselling Group of the Academy and discuss the date and time most convenient to him/her for attending the session.

CONTACT DETAILS:

• Visit: www.thestrategyacademy.org
• Write to: Communication and Counselling Group - ccg6@thestrategyacademy.org,ccg1@thestrategyacademy.org
• Speak to: +91339230513944,  +913332942892, +913340632066