• Fresh or experienced Graduates with minimum 50% at graduation level and  up to 3 years of  work experience as an executive or an entrepreneur [ requirements of minimum marks as stated can be relaxed in specific cases]
• Experienced graduates with minimum 60% at graduation level and  more than 3 years of    work experience as an executive or an entrepreneur are also eligible to apply and their cases will be actively considered in special cases [ requirements of minimum marks as stated can be relaxed in specific cases].
• Diploma holders [with at least 15 years of education] with 60% at diploma level and  minimum 3 years of  work experience as an executive or an entrepreneur [ marks and experience requirements can be relaxed in specific cases]
• Applicants with no prior formal education in management [such as having a qualification like PGDBM/MBA/PGDBA] will be preferred
• Busy, self confident and ambitious individuals willing to take charge of his/her destiny

• To transform Functional Managers, without any  formal education in Management, and make them TOTAL  BUSINESS MANAGERS
• To prepare the participants to become, depending on their personal interest,  a Future Business Leader or  a strategic management consultant or a manager working in the area of strategy 
• To impart strategic and general management skills required to become a manager and/or an entrepreneur

• Four  terms of  8-10 weeks each
• 11 AREAS with each area containing several subjects [listed below]
• Total 240 hours of LIVE contact with faculty over the DIGITAL network, all 11 AREAS put together
• Deployment of  LIVE, 2 Way Interactive,  DIGITAL [web conferencing ] platform for conducting 240 hours of formal sessions.
• Availability of recorded versions in case somebody misses a session
• Three sessions per week , each @2.5 hours, spread over 32-40 weeks, normally on Saturday afternoon [2 to 730pm] and Monday evening [6 to 830pm]
• Studies OUTSIDE-THE-FORMAL SESSION: Minimum 20 hours of study per week will be required covering [a] materials covered during the formal sessions of 240 hours  conducted  by the faculty, [b] studies based on books recommended and guidance given there of, [c] preparation of term papers and [d]  additional inputs provided by the Academy for general readings in strategy and entrepreneurship areas [such as  articles, videos and Podcasts]
• Looking from this perspective, the total engagement of a participant joining this post graduate program will be 1060 hours comprising [a] 240 hours of formal LIVE sessions  to be conducted by the faculty plus [b] 220 hours for writing  11  Term Papers [1 per AREA] plus [c] 600 hours of outside-the-formal sessions studies, spread over 40 weeks [15 hours per week]. 

Economic Analysis of Business Context

• Macro
• Micro Economics
• Indian and Chinese Economics
• International Economics – Problems and Challenges

Analysis of  Financial and Cost Performance for decision making and control

• Financial  Statement Analysis
• Ratio Analysis
• Understanding Cost
• Management  Information for managerial decision making

Managing and Leading for  Excellence: Performance and Development Perspective

• Profile of high performing managers
• Understanding personal and interpersonal effectiveness
• Understanding organization structure, systems and processes and culture
• Managing and leading for achieving excellence
• Managerial Skills
• Negotiation and conflict resolution
• Communication
• Team building
• Coaching and mentoring

Legal and Regulatory Context of Business

• Governance of  Companies 
• Commercial Laws and Implications - Excise duties, Service Tax , Value Added Tax and Corporate Income tax
• Legal context of doing International Business – WTO, International Visa issues, foreign exchange related legal issues
• Miscellaneous legal matters -  Environmental Laws, Intellectual Property, cyber crime 

Quantitative Analysis for managerial decision making

• Basic business statistics
• Demand forecasting
• Business Analytics

Human Resource Management [HRM]

• HRM as driver of business performance
• Recruitment and selection
• Compensation and rewards
• Training and Development
• Performance management
• Talent Management

Financial Management [FM]

• Long term capital structure.
• Understanding share capital [preference and equity]  and Understanding debt [ long and short term]
• Cost of Capital.
• Capital market operations – A general overview:  [a] key segments, [b] players in the capital market, role of exchange and dynamics,  [c] stock price movements and randomness thereof and [d] fundamental and technical analysis
• Capital budgeting techniques.
• Business valuation.
• Financial Derivatives – Options and Future
• Financial services Products – Mutual Funds and Insurance  –different types of  products,  design considerations  and industry specific issues – regulatory issues, risks and opportunities.
• Financial services Products – consumer loans - different types of products, design considerations and industry specific issues - regulatory issues, risks and opportunities.
• Financial services Products – Private Equity and Angel Investing- different types of products, design considerations and industry specific issues- regulatory issues, risks and opportunities.

Operations Management [OM]

• Productivity, efficiency and issue of quality  in operations
• Service process design and management
• Supply chain management
• Materials management
• Project Management

   Marketing Management [MM]

• Analysis of customer and concept of segmentation [B2B and B2C].
• Analysis of competition and Competitive Intelligence System.
• Market Targeting, Positioning and related Marketing mix decisions.
• Product and Brand Management.
• Channel Management.
• Sales Management.
• Customer Relationships Management.
• Digital Marketing.
• Pricing.
• Integrated Marketing communication

Strategy and Strategy Development Process

• Concept of strategy and different types of strategy
• Strategy Development Process - An overview
• Industry and Competitive Analysis
• Resources and Capability and Organization and Culture Analyses
• Strategic Options [including growth strategy and method for strategy development]
• Strategy evaluation and choice

Strategy Execution and Management of Change

• Strategy Execution - Best Practices
• Aligning Organizational Variables with Strategy- Key Issues
• Balanced Scorecard - An Execution Tool
• Execution Challenges  and Management of Change in Special Contexts – Executing Growth strategies [including through M&A]
• Execution Challenges  and Management of Change in Special Contexts – Global Expansion of business
• Execution Challenges  and Management of Change in Special Contexts –Business Turnaround

Innovation

• Different Types of Innovations – continuous, product, process, disruptive and business model
• Innovation across value network as a source of competitive advantage
• Process Innovation
• Product Innovation
• Techno-commercial Evaluation of Innovation Programs
• Organization and people processes in Innovative organizations

Entrepreneurship and  New Business Plan

• Understanding the entrepreneurial mind, attitude and orientation
• Spotting and sizing New opportunities
• Preparing the business plan
• Preparing the Investment case
• Business plan format – Perspective and expectations of the investors [including Financial Institution] perspective and expectation
• Building organization and system to execute the entrepreneurial venture

Leadership

• Introduction to  leadership [ What leaders really do, Managing and leading, Manager as Leader]
• Leader as an Industry revolutionary
• Leadership, power and influence
• Leader as a Role model and Change Agent
• Leading  with a Socially relevant Mission
• Strategic Leadership

• Attendance in Live Digital classes – 10 %[ minimum 75% attendance needed to qualify for certification]
• Class participation – 15%
• Offline discussions with Academic Support Group members – 10%
• Surprise Quiz: 15%
• Term Paper [ 1 number]  : 15 %
• Group Presentation: 10%
• End term examination: 25%

NOTE:

• All term Papers [1 per AREA, total 14] must be real-life application specific and each participant will be expected to apply the concept and practices learnt during formal sessions as well as a part of the self - studies made outside formal sessions. Specifically, participants joining this PG Program will be expected to write their 14 term papers covering relevant issues relating to strategy, leadership and/or entrepreneurship challenges that are likely to be faced by them as future managers and/or entrepreneurs in their respective future business contexts.
• Written Examination – 14 AREAS
• Open book on-line examinations at the end of each term
• Concept of question banks and interviews of a few  participants, randomly selected,  immediately after each examination
• Re-examination to improve grades with conditions

• A+, A, A-, B+,B,B-, C+, C, C- and F
• CGPA (Cumulative Grade Point Average) for all 14 put together

1. Profile as given under Target Group
2. Statement of Purpose stating intention to become a Future manager and/or an entrepreneur
3. Written test for assessing [a] the  extent of sensitivity to general environment, [b] written communication skill and  [c] attitude and orientation towards achieving success
4. Personal interview  for assessing  intent to become  a future manager and/or an entrepreneur

To be awarded  POST GRADUATE PROGRAM  IN MANAGEMENT AND ENTREPRENEURSHIP [PGPME] by The Strategy Academy Centre for Advanced Studies [TSACAS], subject to meeting the following requirements:

• Successful completion of PGPME [Minimum CGPA: 4.0 [B MINUS], Maximum F: 2]
• Attendance and Class Participation of 75% in the live digital classes [additional term papers to be written to make up the shortfall against the minimum required [i.e. 75%] subject to the limit of maximum shortfall set thereof]

It is an autonomous PROFESSIONAL certificate.

• USD 2800 [INR 96000/- + Service Tax]

End May/ Early June 11

• Please write to ccg6@thestrategyacademy.org along with CV; the CV should have complete academic details and work experience and must also contain a  statement of purpose.
• Have a telephonic discussion with the Communication and Counselling Group of the Academy on program details and whether  the profile of the applicant and his/her career aspirations match with the objectives of the program.
• Personal discussion over telephone with the Chief Mentor of the Academy to complete the admission process
• Attend a LIVE Digital demo session, as announced from time,  to get a feel of the web conferencing platform.

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