One Year Integrated Program – Dual Certification: Advanced Management Program [Strategy and Leadership] Autonomous + MBA [Strategic Management] : UGC-AICTE-DEC Recognized

Advanced Management Program [Strategy and Leadership] – Autonomous

PROGRAM

ADVANCED MANAGEMENT PROGRAM [Strategy and Leadership ] – Autonomous Certificate to be issued by The Strategy Academy

TARGET GROUPS:

• MBAs/PGDMs with at least 3 years of experience and a minimum of 50% at graduation level
• Busy, self confident and ambitious individuals willing to take charge of his/her destiny

PROGRAM OBJECTIVES

• To prepare the participants to become, depending on their personal interest, a Future Business Leader or strategic management consultants or a manager working in the area of strategy
• To impart strategic and general management skills required to become a future business leader

PROGRAM DESIGN [ 100 Hours of LIVE contact with Faculty]:

DESIGN

FOCUS AREAS

• General management
• Contemporary topics in:
  • Strategy
  • Execution
  • Innovation
  • Entrepreneurship
  • Leadership

TWO MODULES

• I. Special topics in General Management [50 Hours of Live contact with faculty]
• II. Contemporary Practice and Research Issues [CPRI] In Strategy, Execution, Innovation, Entrepreneurship And Leadership [50 Hours of Live contact with faculty and Academic Support Group members]

KEY HIGHLIGHTS OF THE DESIGN [ 100 Hours of contact with Faculty and Academic Support Group Members ]:

• Two MODULES
• Deployment of LIVE, 2 Way Interactive, DIGITAL [web conferencing ] platform for conducting 100 hours of formal sessions.
• Availability of recorded versions in case somebody misses a session Up to three sessions per week , each @2.5 hours, normally on Saturday afternoon [4 to 930pm] and Monday evening [6 to 830pm]

EVALUATION UNDER SEVERAL HEADS

• Attendance in Live Digital classes – 10 %[ minimum 75% attendance needed to qualify for certification]
• Class participation – 15%
• Offline discussions with Academic Support Group members – 10%
• Surprise Quiz: 15%
• Term Paper [ 1 number] : 15 % - ALL COMPANY SPECIFIC
• Group Presentation: 10%
• End term examination: 25%

GRADING:

• 5 levels of  Qualitative Grading : Excellent, Good, Average, Fair  and Poor
• Concept of Cumulative Average Score [CAS] for all  AREAS  put together [Maximum: 5.0; Minimum for successful completion: 2.0]
• Maximum 2 Poor  allowed

ADMISSION PROCESS:

• Profile as given under Target Group
• Written test for assessing [a] the  extent of sensitivity to general environment, [b] written communication skill and  [c] attitude and orientation towards achieving success
• Personal interview  for assessing  intent to become  a future  business leader and/or an entrepreneur

CERTIFICATION

To be awarded ADVANCED MANAGEMENT PROGRAM [STRATEGY AND LEADERSHIP] by The Strategy Academy Management Services [TSAMS], subject to meeting the following requirements:

• Attendance of 75% in the live digital classes
• Successful completion of  all MODULES as per evaluation and grading system described above
• CAS: Minimum 2.0
• Maximum 2 Poor

It is an autonomous PROFESSIONAL certificate.

FEES:

55000/-

HOW TO APPLY – Four key steps

• This program, as outlined above,  will be offered only as a part of  ONE YEAR INTEGRATED PROGRAM  for Future Business Leaders - DUAL CERTIFICATION
• Hence, application for this program will need to be made along  with the One Year MBA [Strategic Management] Program –UGC-AICTE-DEC Recognised
• Please write to ccg1@thestrategyacademy.org along with CV; the CV should have complete academic details and work experience and must also contain a statement of purpose.
• Have a telephonic discussion with the Communication and Counselling Group of the Academy on program details and whether  the profile of the applicant and his/her career aspirations match with the objectives of the program.
• Appear at the written entrance test
• Personal discussion over telephone with the Chief Mentor of the Academy to complete the admission process

NOTE: Please speak to Communication and Counselling  Group for further  details [Mobile: 09230513944; Office: 03340632066, 03332942892]

One Year MBA [Strategic Management] : UGC– AICTE-DEC Recognized

PROGRAM

• One Year Master in Business Administration [Specialization: Strategic Management] : Lateral Entry to 2nd Year MBA – Applicable only for holders of 2 year MBA/PGDM or one year PGDBM from recognized institutions]

CERTIFICATE:

• To be issued by Punjab Technical University

APPROVED BY:

• UGC- AICTE-DEC

DURATION

• Two year,  but applicants already  holding MBA/PGDM/One Year PGDBA from reconized institutions will get a lateral entry to the 2nd year] and hence for them the duration will be: One  year
• Two  semesters  for applicants joining the 2nd year direvtly – each  of 6 months  duration

STUDY CENTRE:

• The Strategy Academy Centre for Advanced Studies [TSACAS], Calcutta
• TSACAS  is India’s FIRST  “live digital”  Academy designing and delivering Strategy- centred Serious  Professional Education Programs,  comprising POST GRADUATE and other Long Duration Programs.
• Kindly visit www.thestrategyacademy.org  for knowing the range of programs offered by the Academy and for getting a feel of its capabilities.

CONTENT [ PTU’s MBA Program – UGC-AICTE-DEC approved]

• Entire content is designed by The Strategy Academy and approved by PTU.
• Two  semesters  for applicants joining the 2nd year directly – each  of 6 months  duration – total 240 hours.
• Study materials [ print and electronic]: directly to be sent by PTU and TSACAS to each participant.
• 12 subjects  [for applicants joining the 2nd year directly],  including  1 Project and viva, evenly spread out  over 2 semesters

List Of Subjects[for applicants joining the 2nd year directly]

Semester I

• Applied Operations Research
• Corporate Legal Environment
• Strategy and Strategy Development Process
• Strategy  Execution and Management of Change
• Innovation
• Seminar on Management Information Systems
• Viva-Voce

Semester II

• Project Evaluation & Implementation
• Strategies for Growth and Business Turnaround
• Business Valuation and Merger & Acquisition
• Entrepreneurship and  New Business Plan
• Leadership
• Final Research Project and Viva-Voce

DELIVERY

Total 240 hours of Contact  per semester  comprising

• 50% to 60% of the sessions will be delivered LIVE over the 2 way interactive  DIGITAL NETWORK of the Academy [ which can be accessed from office/home of participants];
• Balance  50% -40% of the of the sessions will be a mix of  PRACTICALS [home assignments to be practised and resolved at home using the concepts discussed  during the LIVE sessions] PLUS  E-LEARNING [non-interactive] material and  once a quarter some face to face session for each subject [to be held in Calcutta].
• LIVE sessions per week – 5 to 10 hours per week - to be conducted in personal presence of faculty over the LIVE – 2 way interactive- digital platform  will be held  on  Mondays [6 to 830pm] and Saturdays [4 to 630pm and/or 7 to 930pm] and occasionally on weekdays.
• Schedule of sessions for every 6 weeks will be announced in advance.
• Minimum attendance needed to appear at the semester end examination: as per PTU.
• Recorded versions of lectures conducted LIVE by faculty but missed by a participant will be made available on request.
• The face to face sessions will be held in Calcutta and interested participants, wishing to attend such sessions, will need to come to Calcutta.

ELIGIBILITY:- for admission to MBA-SM [PTU]

• An MBA/ PGDM from a reputed Institute like IIM, XLRI, MDI and  other  institutions recognized by UGC  and AICTE and having at least 3 years of working experience in a Managerial Position.
• One year duration will be applicable in case of  lateral entry to 2nd year [ possible only for  holders of  2 year PGDM/MBA and One year PGDBM]
• Results  of Perspective and Aptitude Test [conducted by the Academy -PAT]  required  for applicants with less than 50% marks
• Interested participants must be used to working in PC environment since the LIVE sessions will be delivered over the DIGITAL network.

ASSESSMENT:

Internal Assessment:

• The internal marks will be based on a continuous assessment in the areas of:
• Test/Quizzes
• Presentation/Reports/Home assignments 
• Class attendance/General behaviour

Guidelines for External Practical / Viva-Voce :

• As per PTU rules.

EXAMINATIONS

• To be conducted by PTU in Calcutta
• Participants not belonging to Calcutta can attend regular LIVE DIGITAL classes from their respective homes/offices but for appearing at the Semester-end examinations, they have to come to Calcutta

SUCCESSFUL COMPLETION:

• As per PTU guideline
• Marks to be obtained in individual subjects: Minimum 40%
• Overall  [ Average] marks to be obtained: 50%

FEE PAYABLE

• Rs. 80000 , Two semesters put together
• Examination fee extra

KEY DATES

• Application for admission April and October.

INFRASTRUCTURE [ required to receive LIVE delivery of digital network of the Academy]

• One PC/Laptop
• One Headphone.
• Minimum broadband service [constant]: 256kbps

For Enquiry and Additional Information

Write to ccg1@thestrategyacademy.org / thestrategyacademy@gmail.com

Please speak to Communication and Counselling Group for further details [Mobile: 09230513944; Office: 03340632066, 03332942892]