POST GRADUATE DIPLOMA IN MANAGEMENT AND ENTREPRENEURSHIP [PGDME]

PROGRAM:

• POST GRADUATE DIPLOMA IN MANAGEMENT AND ENTREPRENEURSHIP [PGDME]
  Jointly certified by Jadavpur University School of Educational Technology and The Strategy Academy Centre for Advanced Studies

TARGET GROUPS

• Working executives with a minimum of 50% at graduation level and  working in various functional areas such as Sales, Marketing, Operations, Supply chain management, R&D, finance and accounts, personnel and administration, purchase etc
• Participants and their organizations feel that the former urgently need cross-functional management skills as well as strategic perspective in order to improve their comprehensive understanding of business, including the internal and the external drivers,  and deliver far higher level of performance.
• Entrepreneurs  with a minimum of 50% at graduation level
• Ideal experience: 6+ years
• Self confident and ambitious individuals who are keen to GET READY ahead of the unfolding business challenges.

PROGRAM OBJECTIVES

• To help the participants get ready with critical business and management capabilities to become a total business manager
• To prepare the participants in facing the competitive world of business and make them emotionally strong to face challenges of the market place.
• To develop an ambition in each participant to do well in managerial or business career [and in the process make  their organizations successful] and provide  him/her with the required  intellectual and emotional inputs necessary to pursue that ambition.

PROGRAM DESIGN [ 150 Hours of LIVE contact with Faculty spread over 40 weeks plus Dissertation on either [A] STRATEGY AND LEADERSHIP or [B] preparation of a NEW BUSINESS PLAN [50 HOURS OF WORK]:

DESIGN

• 10 AREAS with each area containing several subjects [listed below] – LIVE Contact with faculty: 150 hrs
• One dissertation  on either strategy and leadership or preparation of a NEW BUSINESS PLAN – 50 hours
• Total 150   hours of LIVE contact with faculty over the DIGITAL network, all 10 AREAS put together plus 50 hours of dissertation = 200 hrs
• Deployment of  LIVE, 2 Way Interactive,  DIGITAL [web conferencing ] platform for conducting 150 hours of formal sessions.
• Availability of recorded versions in case some sessions are missed
• Up to three sessions per week , each @2.5 hours, spread over 30-35  weeks, normally on Saturday afternoon [4 to 930pm] and Monday evening [6 to 830pm]

OVERVIEW OF 150 CONTACT HOURS

AREA	SUBJECT	NUMBER  OF FULL SESSIONS @2.5 HRS	Q&A [HRS]	TOTAL HOURS	Weight
I	Economic Analysis of Business Context	6	2	17
II	Analysis of  Financial and Cost Performance for decision making and control	6	2	17
III	Managing and Leading for  Excellence: Performance and Development Perspective	5	1.5	14
IV	Quantitative Analysis for managerial decision making	5	2.5	15
V	Human Resource Management	4	1	11
VI	Financial Management	6	2	17
VII	Operations Management	4	1	11
VIII	Marketing Management	8		20
IX	Strategic Management**	6		15
X	Entrepreneurship and New Business Plan**	5	0.5	13
11Areas		55 [137.5 hours]	12.5	150

** these AREAS will be partly Digital and partly Face to face The face to sessions will be held in Jadavpur university campus in Calcutta over 5 days towards the end of the program and will mainly be case based. During this 5 day campus session, one to one and small group discussions will also take place on individual dissertation topic

Project: Dissertation

Participants will be assigned individual projects. The credit will be equivalent to three theoretical subjects. Evaluation will be based on work-in-progress (25% by supervisor), and final Dissertation submitted (75%)

Evaluation and Grading

EVALUATION [Area-wise where an AREA comprises several subjects]:

• Attendance in Live Digital classes – 10 %[ minimum 60% attendance needed to qualify for certification; additional term papers to be written in case of shortfall against the minimum % needed]
• Class participation – 15% [ minimum 60% CP  needed to qualify for certification; additional term papers to be written in case of shortfall against the minimum % needed]
• Surprise Quiz: 15%
• Term Paper [ 1 number]  : 15 %  - ALL COMPANY SPECIFIC
• Group Presentation: 15%
• End term examination: 30%  

GRADING:

• A+, A, A-, B+, B, B- , C and F [9 point scale with A+ = 9, C =3 and F = 0]
• CGPA (Cumulative Grade Point Average) for all 11 Areas  put together

ADMISSION PROCESS:

• Profile as given under Target Group
• Statement of Purpose stating intention to become a Future manager and/or an entrepreneur
• Perspective and Aptitude Test [PAT]  for assessing [a] the  extent of sensitivity to general environment, [b] written communication skill and  [c] attitude and orientation towards achieving success
• Personal interview  for assessing  intent to become  a future manager and/or an entrepreneur

CERTIFICATION

To be awarded the certificate titled POST GRADUATE DIPLOMA IN MANAGEMENT AND ENTREPRENEURSHIP [PGDME] jointly by Jadavpur University School of Education Technology and The Strategy Academy Centre for Advanced Studies [TSACAS], subject to meeting the following requirements:

• Successful completion of PGDME [Minimum CGPA: 4.0 [B MINUS], Maximum F: 2]
• Attendance  and Class Participation of  60% in the live  classes [additional term  papers to be written to make up any  shortfall against the minimum  required [i.e. 60%]  subject to the  limit  of maximum shortfall set thereof]

NOTE:

• Participants of  PGDME  will be able to upgrade their PGDME  certificate to POST GRADUATE PROGRAM IN MANAGEMENT, STRATEGY  AND LEADERSHIP [PGPMSL] or  POST GRADUATE PROGRAM IN STRATEGY, INNOVATION AND MANAGEMENT OF START UPS [PGPSIMS]  conducted by The Strategy Academy Centre for Advanced Studies [TSACAS] on meeting certain easy-to-satisfy conditions.

FEES:

• USD 2200 [INR 90000/- + Service Tax] + Examination fee as applicable

START OF THE PROGRAM

January – February 12

HOW TO APPLY – Four key steps

• Please write to ccg6@thestrategyacademy.org,ccg1@thestrategyacademy.org along with CV; the CV should have complete academic details and work experience and must also contain a  statement of purpose.
• Have a telephonic discussion with the Communication and Counselling Group of the Academy on program details and whether  the profile of the applicant and his/her career aspirations match with the objectives of the program.
• Complete the Perspective and Aptitude Test [PAT]
• Personal discussion over telephone with the Academy’s Operations Management Group.
• If the above steps are successfully completed, deposit the fees at least 14 days before the start of the FIRST session

NOTE: If an applicant wishes, he/she can attend a LIVE Digital demo session. Such a participation will help the applicant get a feel of the web conferencing platform. For this, he/she should speak to the Communication and Counselling Group of the Academy and discuss the date and time most convenient to him/her for attending the session.

CONTACT DETAILS:

• Visit: www.thestrategyacademy.org
• Write to: Communication and Counselling  Group  - ccg6@thestrategyacademy.org,ccg1@thestrategyacademy.org
• Speak to: +91339230513944, +913332942892, +913340632066