• Business persons with  some experience of  running their own businesses and a  minimum of 50% at graduation level, with or without an MBA/PGDM/any long duration formal education in management
• Functional managers planning a career transition to New Business Development within their own organization, with a minimum of 50% at graduation level, with or without an MBA/PGDM/any long duration formal education in management.
• Working Executives and senior managers having plans to set up their own enterprises, with a  minimum of 50% at graduation level, with or without an MBA/PGDM/any long duration formal education in management
• Members of family businesses without any experience
• Busy, self confident and ambitious individuals willing to take charge of his/her destiny

• To assist existing business persons in acquiring professional business management knowledge as well as help them find ways to grow their existing businesses..
• To prepare the non-business participants to become OWNERS of their own business.
• To transform managers working in different functional areas to become New Business Development Managers to drive growth of their organizations in newer fields.
• To impart strategic and general management skills required to translate ideas into wealth creating actions

For applicants who have already done their MBA/PGDM/ PGPME [TSA]/Any LONG DURATION MANAGEMENT PROGRAM

Following 4 Modules are to be completed in order to be eligible for PGPSIMS certificate :

1. Special topics in General Management [50 Hours of Live contact with faculty]
2. Strategic Management [80 Hours of Live contact with faculty]
3. Contemporary topics in Strategy, Innovation, Entrepreneurship and Leadership [50 Hours of Live contact with faculty and Academic Support Group members]
4. Dissertation on BUSINESS PLAN AND ITS EXECUTION [47  hours of self study and research and  3 hours of one to one discussion with faculty and Academic Support Group Members]

• Four MODULES spread over 5 to 6  terms of  8-10 weeks each
• Deployment of  LIVE, 2 Way Interactive,  DIGITAL [web conferencing ] platform for conducting 240 hours of formal sessions.
• Availability of recorded versions in case somebody misses a session
• Up to three sessions per week , each @2.5 hours, spread over 32-40 weeks, normally on Saturday afternoon [2 to 730pm] and Monday evening [6 to 830pm]

To select 20 topics out of the optional subjects given below under 6 AREAS:
Managing and Leading for  Excellence: Performance and Development Perspective

• Profile of high performing managers
• Understanding personal and interpersonal effectiveness
• Understanding organization structure, systems and processes and culture
• Managing and leading for achieving excellence
• Managerial Skills
•  Negotiation and conflict resolution
•  Communication
•  Team building
•  Coaching and mentoring

Legal and Regulatory Context of Business

• Governance of  Companies 
• Commercial Laws and Implications - Excise duties, Service Tax , Value Added Tax and Corporate Income tax
• Legal context of doing International Business – WTO, International Visa issues, foreign exchange related legal issues
• Miscellaneous legal matters -  Environmental Laws, Intellectual Property, cyber crime 

Human Resource Management [HRM]

• HRM as driver of business performance
• Recruitment and selection
• Compensation and rewards
• Training and Development
• Performance management
• Talent Management

Financial Management [FM]

• Long term capital structure.
• Understanding share capital [preference and equity]  and Understanding debt [ long and short term]
• Cost of Capital.
• Capital market operations – A general overview:  [a] key segments, [b] players in the capital market, role of exchange and dynamics,  [c] stock price movements and randomness thereof and [d] fundamental and technical analysis
• Capital budgeting techniques.
• Business valuation.
• Financial Derivatives – Options and Future
• Financial services Products – Mutual Funds and Insurance  –different types of  products,  design considerations  and industry specific issues – regulatory issues, risks and opportunities.
• Financial services Products – consumer loans - different types of products, design considerations and industry specific issues - regulatory issues, risks and opportunities.
• Financial services Products – Private Equity and Angel Investing- different types of products, design considerations and industry specific issues- regulatory issues, risks and opportunities.

Operations Management [OM]

• Productivity, efficiency and issue of quality  in operations
• Service process design and management
• Supply chain management
• Materials management
• Project Management

Marketing Management [MM]

• Analysis of customer and concept of segmentation [B2B and B2C].
• Analysis of competition and Competitive Intelligence System.
• Market Targeting, Positioning and related Marketing mix decisions.
• Product and Brand Management.
• Channel Management.
• Sales Management.
• Customer Relationships Management.
• Digital Marketing.
• Pricing.
• Integrated Marketing communication

Strategy and Strategy Development Process

• Concept of strategy and different types of strategy
• Strategy Development Process - An overview
• Industry and Competitive Analysis
• Resources and Capability and Organization and Culture Analyses
• Strategic Options [including growth strategy and method for strategy development]
• Strategy evaluation and choice

Strategy Execution and Management of Change

• Strategy Execution - Best Practices
• Aligning Organizational Variables with Strategy- Key Issues
• Balanced Scorecard - An Execution Tool
• Execution Challenges  and Management of Change in Special Contexts – Executing Growth strategies [including through M&A]
• Execution Challenges  and Management of Change in Special Contexts – Global Expansion of business
• Execution Challenges  and Management of Change in Special Contexts –Business Turnaround

Innovation

• Different Types of Innovations – continuous, product, process, disruptive and business model
• Innovation across value network as a source of competitive advantage
• Process Innovation
• Product Innovation
• Techno-commercial Evaluation of Innovation Programs
• Organization and people processes in Innovative organizations

Entrepreneurship and  New Business Plan

• Understanding the entrepreneurial mind, attitude and orientation
• Spotting and sizing New opportunities
• Preparing the business plan
• Preparing the Investment case
• Business plan format – Perspective and expectations of the investors [including Financial Institution] perspective and expectation
• Building organization and system to execute the entrepreneurial venture

Leadership

• Introduction to  leadership [ What leaders really do, Managing and leading, Manager as Leader]
• Leader as an Industry revolutionary
• Leadership, power and influence
• Leader as a Role model and Change Agent
• Leading  with a Socially relevant Mission
• Strategic Leadership

Self study based on materials provided and published industry/company reports, discussion led by faculty and group presentation to the academic support group members in following 5 AREAS::

• Strategy
• Execution  
• Innovation
• Entrepreneurship
• Leadership

• To develop a “REAL Business Plan [ with demonstrated commitment and proof to execute the business plan]” that the concerned participant will pursue after the program is over.

MODULE- I: SPECIAL TOPICS IN GENERAL MANAGEMENT [all 20 sessions put together]:

• Attendance in Live Digital classes – 15 %[ minimum 75% attendance needed to qualify for certification]
• Class participation – 25%
• Offline discussions with Academic Support Group members – 15%
• Term Paper – 3 number [ covering the specific sessions selected by the concerned participant] :  45%

MODULE II: STRATEGIC MANAGEMENT [separate evaluation for each of the 5 AREAS]

• Attendance in Live Digital classes – 10 %[ minimum 75% attendance needed to qualify for certification]
• Class participation – 15%
• Offline discussions with Academic Support Group members – 10%
• Surprise Quiz: 15%
• Group Presentation: 10
• Term Paper – 1  : 15 %
• End term examination: 25%

MODULE III: CONTEMPORARY PRACTICE AND RESEARCH ISSUES [CPRI] IN STRATEGY, EXECUTION, INNOVATION, ENTREPRENEURSHIP AND LEADERSHIP [one set of evaluation- all 5 components together]:

• Attendance in Live Digital classes [20 sessions put together]  – 20 %
• Class participation – 20%  [20 sessions put together]
• Offline discussions with Academic Support Group members  [20 sessions put together] – 10%
• Group Presentation  [20 sessions put together]: 20%
• Comprehensive Examination: 40% [one examination for  all 20 sessions coming under the entire module]

MODULE IV: DISSERTATION

• No grading [ as will be done  in the cases of first 3 Modules]
• Only “ SUCCESSFULLY COMPLETED” or not will be assigned
GRADING :
• A+, A, A-, B+,B,B-, C+, C, C- and F
• CGPA (Cumulative Grade Point Average) for all modules/ subjects PUT TOGETHER.

NOTE:

1. All term Papers and also Dissertation  must be real-life application specific and each participant will be expected to apply the concept and practices learnt during formal sessions as well as a part of the self - studies made outside formal sessions. Specifically, participants joining PGPMSL will be expected to write their term papers plus dissertation  covering relevant issues relating to strategy and leadership challenges that are likely to be faced by them as future business leaders in their respective future business contexts.
2. All Written Examinations will be [applicable for Module II and III only]:
• Open book on-line examinations
• Concept of question banks and interviews of a few  participants, randomly selected,  immediately after each examination
• Re-examination to improve grades with conditions

• Profile as given under Target Group
• Statement of Purpose stating intention to become a Future Business Leader
• Completion of “Perspective Assessment Process[PAP]”
• Personal interview covering intent to become  a future business leader.

To be awarded POST GRADUATE PROGRAM IN STRATEGY, INNOVATION AND MANAGEMENT OF START UPS [PGPSIMS] by The Strategy Academy Centre for Advanced Studies [TSACAS], subject to meeting the following requirements:

• Attendance of 75% in the live digital classes
• Successful completion of  all MODULES/ PARTS  as per evaluation and grading system described above
• CGPA: Minimum 4.0
• Maximum 2 Fs
• Submission and defence of Dissertation

It is an autonomous PROFESSIONAL certificate.

• USD 3000 [INR Rs 115000/- + Service Tax]
• USD 1250 [INR 50000/- + Service Tax for applicants who have done  PGPME of  TSA]

End May/ Early June 2011

• Please write to  ccg6@thestrategyacademy.org with copy to ccg1@thestrategyacademy.org along with CV; the CV should have complete academic details and work experience and must also contain a  statement of purpose.
• Have a telephonic discussion with the Communication and Counselling Group of the Academy on program details and whether the profile of the applicant and his/her career aspirations match with the objectives of the program.
• Personal discussion over telephone with the Chief Mentor of the Academy to complete the admission process

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• Graduates with 50% at graduation level[can be relaxed in specific cases] with some work experience;
• Must be a PGDM/MBA with at least  3 years experience
• Future Business Leaders and Aspiring Owners, currently employed as managers,  and New Business Development Managers
• Busy, self confident and ambitious individuals willing to take charge of his/her destiny

• To help the participants develop an appreciation of strategic management as a field of specialization and impart in them the threshold level of strategic skills required to develop a career in the field of strategic management.
• To assist the participants  become , depending on their personal interest,  future business leaders,  entrepreneurs or strategic management consultants and build in them  curiosity, self belief  and courage to spot ideas and pursue  them.

• 10  Subjects, each with a 18 hours of formal contact with the faculty and 2 hours of mentoring and Q&A
• Total 200 hours of contact
• Deployment of LIVE, 2 Way Interactive,  DIGITAL [web conferencing ] platform for conducting 200 hours of formal sessions. Availability of recorded versions in case somebody misses a session
• Up to three sessions per week , each @2.5 hours, spread over 26 weeks, normally on Saturday afternoon [2 to 730pm] and Monday evening [6 to 830pm]
• Studies OUTSIDE-THE-FORMAL SESSION: Minimum 20 hours of study per week will be required covering [a] materials covered during the formal sessions covered by the faculty, [b] studies based on books recommended and guidance given there of, [c] preparation of term papers and [d]  additional inputs provided by the Academy for general readings in strategy and entrepreneurship areas [such as  articles, videos and Podcasts]
• Looking from this perspective, the total engagement of a participant joining this Executive Program will be 720 hours comprising [a] 200 hours of formal sessions plus [b] 520 hours of outside-the-formal sessions studies, spread over weeks. 

• Corporate, Business and Functional Strategy and understanding the general framework for Strategy development
• Industry and competitive Analysis, Competitive Strategy Options and Growth strategies
• Strategy Execution and Management of Change

• Special Topics in  Financial Management
• Special topics in  Marketing Management
• Special topics in Operations, Supply Chain and Project Management
• Special topics in HRM

• Strategy Models,  frameworks and best practices
• M&A and Corporate Restructuring
• Understanding, Assessing and Managing Business and Financial Risks

• Open book on-line examinations at the end of each term
• Concept of question banks and interviews of a few  participants, randomly selected,  immediately after each examination
• Re-examination to improve grades with conditions

• Attendance in Live Digital classes – 10 %[ minimum 75% attendance needed to qualify for certification]
• Class participation – 15%
• Surprise Quiz: 15%
• Term Paper – 1  : 20 %
• End term examination: 40%

NOTE : All term Papers [1 per subject, total 10] must be real-life application specific and each participant will be expected to apply, while preparing the term papers,  the concept and practices learnt during formal sessions as well as a part of the self - studies made outside formal sessions. Specifically, participants joining this PGCSM   will be expected to write their 10  term papers covering relevant issues relating to their future business ventures or future industries they wish to work for.

• A+, A, A-, B+,B,B-, C, and F
• CGPA (Cumulative Grade Point Average)  will be calculated

• Profile as given under Target Group
• Statement of Purpose stating intention to become a professional in strategic management
• Personal discussion with the Chief Mentor of the Academy  covering academic interest and professional goals

To be awarded  POST GRADUATE CERTIFICATE  IN STRATEGIC MANAGEMENT [PGPCSM] by The Strategy Academy Centre for Advanced Studies [TSACAS]; it is an autonomous certificate.

• Rs 150000/- + Service Tax, payable in 2 instalments; first  instalment of  Rs 90000/- + service tax  is payable within 14 days of receiving the admission letter and the balance amount – Rs 60000/- + service tax -  is payable  on or before  90th  days from the start of the program

Note: The fee includes the one time cost of  [1] a high speed broadband data card, [2] a standard head phone and [3] a standard webcam. These 3 are required for receiving  LIVE audio an video feed. Monthly broadband charges plus cost of books to be purchased are to be borne by the participants themselves.

June 2010

• Please write to ccg1@thestrategyacademy.org along with CV; the CV should have complete academic details and work experience and must also contain a  statement of purpose.
• Have a telephonic discussion with the Communication and Counselling Group of the Academy on program details and whether  the profile of the applicant and his/her career aspirations match with the objectives of the program.
• Personal discussion over telephone with the Chief Mentor of the Academy to complete the admission process
• Attend a LIVE Digital demo session, as announced from time,  to get a feel of the web conferencing platform.